Co-founders Emma Bunton, former Spice Girl, and Christopher Money, Product Development Director, struggled to find gentle products that didn’t irritate their children’s skin and were kind to the planet. This inspired the development of a natural, gentle and sustainable alternative for families – and so Kit & Kin was born.

Shnuggle is an award-winning British brand, known for creating cleverly designed baby products that make parents' daily lives easier. With a focus on safety, comfort, and intuitive design, Shnuggle develops practical solutions for important moments like bath time, sleep, and nappy changing. Each product is carefully crafted to support both babies and parents, combining functionality with modern aesthetics. Designed and tested with real families, Shnuggle aims to simplify the early years of parenthood through smart, reliable, and beautifully made essentials.

LatchLight is dedicated to simplifying nighttime feedings with innovative solutions designed for convenience and comfort. The LatchLight wearable device emits a soft, targeted glow for nursing or bottle feeding at night, helping parents achieve a proper latch without disturbing sleep. With an ergonomic glow-in-the-dark handle and sleep-friendly LED technology, it allows for hands-free use, making nighttime care less stressful. Founded by parents Julie and Edwin, the brand draws inspiration from personal experiences, aiming to ease the challenges of parenthood through smart and sustainable design.