Co-founders Spice Girl Emma Bunton and Director of Product Development Christopher Money struggled to find gentle products that didn’t irritate their children’s skin, and were kind to our planet. This inspired the development of a natural, gentle and sustainable alternative for families - and from this Kit & Kin was born.

Shnuggle is an award-winning British brand known for creating thoughtfully designed baby products that make everyday parenting easier. With a strong focus on safety, comfort, and intuitive design, Shnuggle develops practical solutions for key moments such as bath time, sleep, and changing. Each product is carefully crafted to support both babies and parents, combining functionality with modern aesthetics. Designed and tested with real families, Shnuggle aims to simplify early parenthood through smart, reassuring, and beautifully made essentials.

LatchLight is dedicated to simplifying nighttime feedings with innovative solutions designed for convenience and comfort. The LatchLight wearable tool features a soft, directed glow for nighttime breastfeeding or bottle-feeding, helping parents achieve a proper latch without disturbing sleep. With an ergonomic, glow-in-the-dark handle and sleep-friendly LED technology, it supports hands-free use, making nighttime care less stressful. Founded by parents Julie and Edwin, the brand is inspired by firsthand experiences, aiming to alleviate the challenges of parenthood through thoughtful and sustainable design.